Relying on experts : how to effectively gather information for innovation projects from market specialists
Cornelius Herstatt, Christian Lüthje, and Christopher Lettl
| Year of publication: |
2011
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|---|---|
| Authors: | Herstatt, Cornelius ; Lüthje, Christian ; Lettl, Christopher |
| Published in: |
Managing innovation driven companies : approaches in practice. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-24590-7. - 2011, p. 237-257
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| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Wissenstransfer | Knowledge transfer |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008807009