Remembering shopping experiences : the shopping experience memory scale
Michaël Flacandji, Nina Krey
| Year of publication: |
2020
|
|---|---|
| Authors: | Flacandji, Michaël ; Krey, Nina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 107.2020, p. 279-289
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| Subject: | Customer experience | Memory of shopping experience | Scale development | Shopping experience | Shopping Experience Memory Scale (SEMS) | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Einkaufszentrum | Shopping center | Einkaufsverhalten | Shopping behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.10.039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012156759