Reminding consumers of their needs through a "what and how" approach
| Year of publication: |
2006
|
|---|---|
| Authors: | Wu, Couchen ; Chen, Jui-Lung |
| Published in: |
Journal of international selling and sales management. - Brixham, ISSN 1356-0565, ZDB-ID 21908321. - Vol. 12.2006, 1, p. 17-36
|