Reminiscent bundling and product type influence on intention to purchase : a case in music industry

C.A.E. Hindarto, A.Z. Afiff, T.E. Balqiah & H. Mahardika

Year of publication:	2018
Authors:	Hindarto, Chico Adhibaskara Ekananda ; Afiff, Adi Zakaria ; Balqiah, Tengku Ezni ; Mahardika, Harryadin
Published in:	Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business. - London : Routledge, Taylor and Francis Group, ISBN 978-1-315-22522-7. - 2018, p. 157-166
Subject:	Musikwirtschaft \| Music industry \| Leistungsbündel \| Bundling strategy \| Konsumentenverhalten \| Consumer behaviour

Type of publication:	Article
Type of publication (narrower categories):	Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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