Removing response-style effects in attribute-determinance ratings to identify market segments
| Year of publication: |
1986
|
|---|---|
| Authors: | Schaninger, Charles M. ; Buss, W. Christian |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 14.1986, 3, p. 237-252
|
| Publisher: |
Elsevier |