Renewing the call for critical perspectives on international business : Towards a second decade of challenging the orthodox

Purpose – This paper aims to reflect on the future of critical perspectives on international business ( cpoib ) by considering some key developments in the international business (IB) context since the Journal’s launch in 2005. The Journal’s mission and scope is refreshed in light of these developments. Changes to the editorial team and editorial advisory board are also announced. Design/methodology/approach – A review of some of the key developments in the IB context provides the background and justification for a revised editorial mission and scope. Findings – Given changes in the IB environment, the need for a journal that takes a critically reflexive view on the activities of IB and issues of relevance to IB is found to be of increasing importance. This finding underlines the need for scholars to undertake empirical and conceptual studies that adopt critical perspectives to identify IB practices that are detrimental to stakeholders broadly defined and to offer alternatives. Originality/value – This is the first effort to reassess and renew cpoib ’s mission and scope in the light of the changes in the IB context since the Journal’s launch in 2005.