Reorganizing the Foreign Markets Portofolio, Part of the Company's Competitive Strategy

At the basis of the analysis of potential markets stands the business policy of the firm. Company’s managers are the ones who decide which markets it will serve, according to the vision, mission and business philosophy of the company. Relevant markets of the company are usually found in a number of countries. The evaluation of the most attractive national market will depend on the company's major objectives and also on its priorities. Objectives considered for selection may include: growth and stability, recovery of investment, market share, the acceptable risk level, the way of approaching technology and innovation, brand image, independence and cooperation as general approach of business.