Repeat buying : facts, theory and applications
A.S.C. Ehrenberg
| Year of publication: |
1988 ; new ed.
|
|---|---|
| Authors: | Ehrenberg, Andrew S. C. |
| Publisher: |
London : Griffin [u.a.] |
| Subject: | Repeat-buying | Markentreue | Verbraucher | Markenartikel | Kundentreue |
| Extent: | XX, 378 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-85264-287-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004065057