Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Year of publication: |
2005
|
---|---|
Authors: | Lambert-Pandraud, Raphae͏̈lle ; Laurent, Gilles ; Lapersonne, Eric |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 2, p. 97-113
|
Saved in:
Saved in favorites
Similar items by person
-
Age-induced decision shrinkage, another avenue to repeat purchase : the example of new automobiles
Laurent, Gilles, (2002)
-
Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle, (2010)
-
Lambert-Pandraud, Raphae͏̈lle, (2006)
- More ...