Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Mario Burghausen and John M. T. Balmer
| Year of publication: |
2014
|
|---|---|
| Authors: | Burghausen, Mario ; Balmer, John M. T. |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 19.2014, 4, p. 384-402
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| Subject: | Corporate history | Corporate identity | Corporate communications | Corporate branding | Corporate heritage | Corporate memory | Unternehmenskultur | Corporate culture | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Unternehmensgeschichte | Business history | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Unternehmensethik | Business ethics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010424183