Replicating, validating, and reducing the length of the consumer perceived value scale
Gianfranco Walsh; Edward Shiu; Louise M. Hassan
| Year of publication: |
2014
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|---|---|
| Authors: | Walsh, Gianfranco ; Shiu, Edward ; Hassan, Louise M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 260-267
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| Subject: | Consumer perceived value | Cross-national validity | Generalizability theory | Short scale | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010245279