Reply to the comments on "Evidence-based advertising : an applications to persuasion
J. Scott Armstrong
| Year of publication: |
2011
|
|---|---|
| Authors: | Armstrong, J. Scott |
| Other Persons: | Carlson, Les (contributor) ; Rossiter, John R. (contributor) ; Stewart, David W. (contributor) |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 5, p. 790-794
|
| Subject: | Les Carlson | John R. Rossiter | David W. Stewart | Werbung | Advertising | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009407833