Representing consumers : voices, views and visions
edited by Barbara B. Stern
| Year of publication: |
1998
|
|---|---|
| Other Persons: | Stern, Barbara B. (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Verbraucherforschung | Datenaufbereitung | Datenanalyse | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 400 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-415-18413-4 ; 0-415-18414-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004377219