Reprint: YouTube utopianism : social media profanation and the clicktivism of capitalist critique
Robert V. Kozinets
| Alternative title: | YouTube utopianism |
|---|---|
| Year of publication: |
2021
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| Authors: | Kozinets, Robert V. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 349-365
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| Subject: | Activism | Clicktivism | Netnography | Power | Social media | Utopia | Social Web | Social web | Kapitalismus | Capitalism | Online-Marketing | Internet marketing | Utopie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Artikel zuerst erschienen in Volume 98, May 2019, Seite 65-81 |
| Other identifiers: | 10.1016/j.jbusres.2020.10.052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012545010