RepTrak™ pulse : conceptualizing and validating a short-form measure of corporate reputation
Leonard J. Ponzi; Charles J. Fombrun; Naomi A. Gardberg
| Year of publication: |
2011
|
|---|---|
| Authors: | Ponzi, Leonard J. ; Fombrun, Charles J. ; Gardberg, Naomi A. |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 14.2011/12, 1, p. 15-35
|
| Subject: | Firmenimage | Corporate reputation | Performance-Messung | Performance measurement | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009162081