Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Ricardo Sellers-Rubio, Francisco Mas-Ruiz and Franco Sancho-Esper
| Year of publication: |
2021
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|---|---|
| Authors: | Sellers Rubio, Ricardo ; Más Ruiz, Francisco José ; Sancho-Esper, Franco |
| Published in: |
Journal of wine economics. - Cambridge : Cambridge Univ. Press, ISSN 1931-437X, ZDB-ID 2520994-2. - Vol. 16.2021, 2, p. 169-188
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| Subject: | advertising | collective brand | company reputation | wine | Weinbau | Wine industry | Werbung | Advertising | Markenartikel | Brand | Reputation | Wein | Wine | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management | Marktanteil | Market share | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1017/jwe.2020.52 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012656822