Reputation and certification in online shops

Franz Hackl; Agnes Kügler; Rudolf Winter-Ebmer

We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than feedback-based reputation. This result is important for markets where the market-maker must deal with issues of asymmetric information concerning the quality of goods and services in the market. -- online markets ; search engines ; signaling ; certification ; reputation

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Year of publication:	2011
Authors:	Hackl, Franz ; Kügler, Agnes ; Winter-Ebmer, Rudolf
Publisher:	Wien : IHS
Subject:	Online-Handel \| Online retailing \| Markenimage \| Brand image \| Konsumentenverhalten \| Consumer behaviour \| Asymmetrische Information \| Asymmetric information \| Entscheidung unter Unsicherheit \| Decision under uncertainty \| Social Web \| Social web \| Österreich \| Austria

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Extent:	Online-Ressource Ill., graph. Darst.
Series:	IHS economics series : working paper. - Wien : IHS, ZDB-ID 2537878-8. - Vol. 279
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature
Language:	English
Notes:	Systemvoraussetzungen: Acrobat Reader
Other identifiers:	hdl:10419/68512 [Handle]
Classification:	C23 - Models with Panel Data ; D21 - Firm Behavior ; D81 - Criteria for Decision-Making under Risk and Uncertainty ; L15 - Information and Product Quality; Standardization and Compatibility
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009685475