Reputation and cost benefits for attitude and adoption intention among potential customers using theory of planned behavior : an empirical evidence from Pakistan
Sayeda Zeenat Maryam and Ashfaq Ahmad, Nauman Aslam and Sadia Farooq
| Year of publication: |
2022
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|---|---|
| Authors: | Maryam, Sayeda Zeenat ; Ahmad, Ashfaq ; Aslam, Nauman ; Farooq, Sadia |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 10, p. 2090-2107
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| Subject: | Attitude | External factors | Islamic banking | Pakistan | Personal factors | Theory of planned behavior | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Islamisches Finanzsystem | Islamic finance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-03-2021-0059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013349552