Reputation management : the future of corporate communications and public relations

written and curated by Tony Langham

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

MoreLess

Year of publication:	[2019]
Authors:	Langham, Tony
Publisher:	Bingley : Emerald Publishing
Subject:	Firmenimage \| Corporate reputation \| Öffentlichkeitsarbeit \| Public relations
Description of contents:	Table of Contents [gbv.de]

Extent:	1 Online-Ressource (308 Seiten)
Series:	PRCA Practice Guides
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-78756-607-1 ; 978-1-78756-609-5 ; 978-1-78756-610-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012681175