Reputation management : the key to successful public relations and corporate communication
John Doorley and Helio Fred Garcia
| Year of publication: |
c 2011 ; 2. ed.
|
|---|---|
| Authors: | Doorley, John ; Garcia, Helio Fred ; Garcia, Helio F. |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Firmenimage | Corporate reputation | Unternehmen | Prestige | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 428 S. Ill., graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Formerly CIP Uk. - Includes bibliographical references and index Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations (by ed ingle and the authors) -- Community relations -- Investor relations -- Global relations -- Integrated communication -- Issues management -- Crisis communication. |
| ISBN: | 978-0-415-80184-3 ; 978-0-415-80185-0 ; 0-415-80184-2 ; 0-415-80185-0 ; 978-0-203-96148-3 |
| Classification: | Marketing ; Unternehmensführung ; Öffentlichkeit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008779780