Reputational interdependence : an examination of category reputation in higher education
David Finch, Sarah McDonald and Julie Staple
| Year of publication: |
2013
|
|---|---|
| Authors: | Finch, David ; McDonald, Sarah ; Staple, Julie |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 23.2013, 1, p. 34-61
|
| Subject: | Hochschule | Higher education institution | Firmenimage | Corporate reputation | Markenführung | Brand management | Kanada | Canada |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783335