Reputational interdependence: an examination of category reputation in higher education
| Year of publication: |
2013
|
|---|---|
| Authors: | Finch, David ; McDonald, Sarah ; Staple, Julie |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 10577051. - Vol. 23.2013, 1 (1.6.), p. 34-61
|