RESEARCH ARTICLES - Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior
| Year of publication: |
2000
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|---|---|
| Authors: | Venkatesh, Viswanath ; Morris, Michael G. |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, Minn : Soc, ISSN 0276-7783, ZDB-ID 4050897. - Vol. 24.2000, 1, p. 115-140
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