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Performing the field : the role of the researcher's identity & self in conducting interpretive consumer research
Eccles, Sue, (2005)
Brand engagement into self-concept and culture : a literature review for a future research agenda
Nechaeva, Olga, (2023)
Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future
Tuong-Vi Thi Tran, (2022)
Exploring researcher vulnerability: Contexts, complications, and conceptualisation
Jafari, Aliakbar, (2013)
Researcher identity: Exploring the transformatory power of the research experience
Hamilton, Kathy, (2012)
Exploring researcher vulnerability : contexts, complications, and conceptualisation