Research methods and causal modeling in marketing
1983 AMA Winter Educators' Conference. Ed. by: William R. Darden ...
| Year of publication: |
1983
|
|---|---|
| Other Persons: | Darden, William R. (contributor) |
| Institutions: | Winter Educators' Conference <1983, Sarasota, Fla.> (contributor) ; American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marktforschung | Methode |
| Extent: | IX, 278 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| ISBN: | 0-87757-162-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004140795