Research methods and techniques in public relations and advertising
Bayram Oğuz Aydin/Emine Şahin (eds.)
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Aydın, Bayram Oğuz (ed.) ; Şahin, Emine (ed.) |
| Institutions: | Peter Lang GmbH (publisher) |
| Publisher: |
Frankfurt am Main : PL Academic Research |
| Subject: | Öffentlichkeitsarbeit | Public relations | Werbung | Advertising | Methodologie | Methodology | Verbraucherverhalten | Marktforschung |
| Description of contents: | Table of Contents [gbv.de] ; Description [peterlang.com] |
| Extent: | 223 Seiten Illustrationen 21.0 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-3-631-71876-6 ; 978-3-631-71877-3 ; 978-3-631-71878-0 ; 978-3-631-71879-7 |
| Other identifiers: | 10.3726/b10899 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012036892