Research needs for assessing online value creation in complex consumer purchase process behavior
| Year of publication: |
2010
|
|---|---|
| Authors: | Rodriguez Cano, Cynthia ; Sams, Doreen |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 17.2010, 1, p. 53-61
|