RESEARCH NOTE - An Exploratory Investigation of User Involvement in New Service Development
| Year of publication: |
2002
|
|---|---|
| Authors: | Alam, Ian |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 30.2002, 3, p. 250-261
|