Research Note-Impact of Customer Knowledge Heterogeneity on Bundling Strategy
| Year of publication: |
2009
|
|---|---|
| Authors: | Basu, Amiya ; Vitharana, Padmal |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 28.2009, 4, p. 792-801
|