Research Note: Product Adaptations for the Chinese - So your company wants to sell household appliances in China? It may require some subtle -- And not so subtle -- Product design changes. Something as simple as color coding can lead to disaster or success. Hougan, Hung, and Wardell discuss how the mismatch of equipment design with the local human factor, due to lack of relevant information, can ...
| Year of publication: |
2000
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| Authors: | Hougan, Glen ; Hung, C.L. ; Wardell, Ron |
| Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 14116571. - Vol. 42.2000, 5, p. 551-570
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