RESEARCH NOTES AND COMMUNICATIONS - Marketing the Unfamiliar: The Role of Context and Item- Specific Information in Electronic Agent Recommendations
| Year of publication: |
2002
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|---|---|
| Authors: | Cooke, Alan D.J. ; Sujan, Harish Sujan Mita ; Weitz, Barton A. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 4, p. 488-497
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