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Fast-Track Article - Using Advance Purchase Orders to Forecast New Product Sales - What do advance orders tell us about postlaunch sales patterns?
Moe, Wendy W., (2002)
Customer Relationship Management - Uncovering Patterns in Cybershopping
Moe, Wendy W., (2001)
E DECISIONS AND FORECASTING - Eb:140 Using advance purchase orders to forecast new product sales
Moe, Wendy W., (2004)