RESEARCH NOTES - Modality and Offering Effects in Sales Presentations for a Good Versus a Service
| Year of publication: |
2001
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|---|---|
| Authors: | Szymanski, David M. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 29.2001, 2, p. 179-189
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