Research Notes - Multinational Diffusion Models: An Alternative Framework - Is simultaneous introduction of new innovations better than sequential introduction in multiple countries? Well, it depends.
| Year of publication: |
2002
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|---|---|
| Authors: | Kumar, V. ; Krishnan, Trichy V. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 21.2002, 3, p. 318-330
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