Research Notes - The Variety of an Assortment: An Extension to the Attribute-Based Approach - An attribute-based approach to variety can lead to an improved prediction of consumers' variety perceptions.
| Year of publication: |
2002
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|---|---|
| Authors: | Herpen, Erica van ; Pieters, Rik |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 21.2002, 3, p. 331-341
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