Research NoteSole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands
| Year of publication: |
2006
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|---|---|
| Authors: | Venkatesh, R. ; Chintagunta, Pradeep ; Mahajan, Vijay |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 52.2006, 4, p. 613-622
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