Research on evaluation of enterprise's brand competitiveness based on improved grey relational analysis
Limao Yang, Ding Tian and Xuan Tang
| Year of publication: |
2008
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|---|---|
| Authors: | Yang, Limao ; Tian, Ding ; Tang, Xuan |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 2.2008, 1, p. 34-49
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| Subject: | Markenführung | Brand management | Wettbewerbsanalyse | Competitive analysis | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003772115