Research on influencing mechanism of big five personality traits on customers online purchase intention : a mediating role of trust
Muhammad Khalid Iqbal, Ali Raza, Fawad Ahmed, Naveed Ahmad Faraz, Umair Saeed Bhutta
| Year of publication: |
2021
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|---|---|
| Authors: | Iqbal, Muhammad Khalid ; Raza, Ali ; Ahmed, Fawad ; Faraz, Naveed Ahmad ; Bhutta, Umair Saeed |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 16.2021, 1, p. 52-76
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| Subject: | big five personality traits | online purchase intention | OPI | trust | e-commerce | electronic commerce | Vertrauen | Confidence | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2021.112765 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012508942