Research on strategies for improving green product consumption sentiment from the perspective of big data
Liping Wang, Longjun Chen, Chuang Li
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Liping ; Chen, Longjun ; Li, Chuang |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 79.2024, Art.-No. 103802, p. 1-21
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| Subject: | Big data | Consumer sentiment | Green products | Online reviews | Text mining | Big Data | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103802 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015098466