Research on the impact of consumer forgiveness on consumer continuous trust
Jiahua Wei, Sai Zhu, Hui Lu, Chao Li, Zhiping Hou and Xiaorui Zhou
| Year of publication: |
2023
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|---|---|
| Authors: | Wei, Jiahua ; Zhu, Sai ; Lu, Hui ; Li, Chao ; Hou, Zhiping ; Zhou, Xiaorui |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 34.2023, 6, p. 692-711
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| Subject: | compensation method | consumer continuous trust | consumer forgiveness | Online shopping | service recovery | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2022.2092468 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013550274