Research on the impact of streamers' linguistic emotional valence on live streaming performance in live streaming shopping environments
Xiangyang Ma, Hongzhong Chen, Xiaoping Lang, Tieshan Li, Niwei Wu, Bao Duong
| Year of publication: |
2024
|
|---|---|
| Authors: | Ma, Xiangyang ; Chen, Hongzhong ; Lang, Xiaoping ; Li, Tieshan ; Wu, Niwei ; Duong, Bao |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 104040, p. 1-16
|
| Subject: | Emotional contagion theory | Emotional valence | Live streaming performance | Live streaming shopping | S-O-R model | Streamer speech |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125116