Research on the influence of online fitness user engagement on value co-creation behavior
Gaofu Liu and Haonan Yang and Jing Nie
| Year of publication: |
2023
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|---|---|
| Authors: | Liu, Gaofu ; Yang, Haonan ; Nie, Jing |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 12, p. 3138-3155
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| Subject: | Emotional resonance | Immersive experience | Online fitness community | User engagement | Value co-creation behavior | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Emotion | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-12-2022-1061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486643