Research on the influencing factors of customer referral behavior based on social network : application in the catering industry
Jing-bo Shao; Jun-hui Zhang; Bei-bei Guo
| Year of publication: |
2014
|
|---|---|
| Authors: | Shao, Jing-bo ; Zhang, Jun-hui ; Guo, Bei-bei |
| Published in: |
The journal of high technology management research. - Amsterdam [u.a.] : Elsevier, ISSN 1047-8310, ZDB-ID 1041080-6. - Vol. 25.2014, 2, p. 163-171
|
| Subject: | Customer referral | Social network | Network structure | Network relationships | Soziales Netzwerk | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Unternehmensnetzwerk | Business network | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010437022