Research on the innovation of marketing management mode under the digital transformation of textile and garment enterprises
Jiahua Liu, Zhenjian Liu, and Yunbao Xu
| Year of publication: |
2024
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|---|---|
| Authors: | Liu, Jiahua ; Liu, Zhenjian ; Xu, Yunbao |
| Published in: |
Journal of information & knowledge management : JIKM. - Singapore : World Scientific Publ., ISSN 0219-6492, ZDB-ID 2115864-2. - Vol. 23.2024, 1, Art.-No. 2450003, p. 1-19
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| Subject: | Digital transformation | marketing management | sales forecasting | user profiling | Digitalisierung | Digitization | Textilindustrie | Textile industry | Marketingmanagement | Marketing management | Innovation | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0219649224500035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014533763