Research on the positioning method of online community users from the perspective of precision marketing
Xiaogang Zhao, Hao Zhang, Hai Shen, Yadong Zhou
| Year of publication: |
2023
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|---|---|
| Authors: | Zhao, Xiaogang ; Zhang, Hao ; Shen, Hai ; Zhou, Yadong |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 2, p. 1271-1296
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| Subject: | Combination algorithm | Online community | Precision marketing | User positioning | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Algorithmus | Algorithm | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-021-09512-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252244