RESEARCH PAPERS - Product Customization on the Web: An Empirical Study of Factors Impacting Choiceboard User Satisfaction - This study investigates factors that affect consumers' iniention to use choiceboards. The research is based on Masons' theory and DeLone and McLean's model of information system use.
| Year of publication: |
2006
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| Authors: | Bharati, Pratyush ; Chaudhury, Abhijit |
| Published in: |
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1040-1628, ZDB-ID 1026291x. - Vol. 19.2006, 2, p. 69-81
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