RESEARCH PAPERS - The Role of Impulsiveness in a TAM-Based Online Purchasing Behavior Model - This study investigates consumer online purchasing behavior using an augmented Technology Acceptance Model. Impulsiveness, Web use, and subjective norm are included in the model to test hypotheses concerning online consumer beliefs, intentions, and the effect of psychological traits.
| Year of publication: |
2006
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| Authors: | Zhang, Xiaoni ; Prybutok, Victor R. ; Koh, Chang E. |
| Published in: |
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1040-1628, ZDB-ID 1026291x. - Vol. 19.2006, 2, p. 54-68
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