Research performance of Australian and New Zealand marketing academics : achieving rigor and relevance: editorial
Roderick J Brodie, Geoffrey N Soutar and Janet R McColl-Kennedy
| Year of publication: |
2022
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| Authors: | Brodie, Roderick J. ; Soutar, Geoffrey N. ; McColl-Kennedy, Janet R. |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 4, p. 273-277
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| Subject: | citation metrics | journal lists | research assessment | research performance | rigor and relevance | Bibliometrie | Bibliometrics | Neuseeland | New Zealand | Fachzeitschrift | Journal | Universitäre Forschung | University research | Australien | Australia | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582221094031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013435314