Researching brands ethnographically: an interpretive community approach
Steven M. Kates
| Year of publication: |
2006
|
|---|---|
| Authors: | Kates, Steven M. |
| Published in: |
Handbook of qualitative research methods in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84542-100-0. - 2006, p. 94-105
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Wirtschaftskultur | Economic culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003445802