Researching in-store, at home : using virtual reality within quantitative surveys
Ian Bramley, Alastair Goode, Laura Anderson, Elisabeth Mary
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Bramley, Ian ; Goode, Alastair ; Anderson, Laura ; Mary, Elisabeth |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 4, p. 344-351
|
| Subject: | Virtual Reality | Market Research | Respondent Engagement | panels | quantitative | online | mobile | methodology | Marktforschung | Market research | Virtuelle Realität | Virtual reality | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785318767287 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919239